Styleframes Design: IKEA
Created in collaboration with Maria An
Role: Research, Design
This is a pitch book for IKEA detailing a concept for a 30-second brand commercial. We wanted to emphasize the idea that your home is a personal sanctuary that cultivates who you are. Ikea believes good design isn't just for the privileged but for everyone. Our idea is to use IKEA packaging as a structure that reveals the diversity of individual rooms that provides families spaces of comfort.