Interactive/ Brand Strategy: ACCD Sponsor Project with Quiksilver
Created in collaboration with Seth Astle, Erik Berg, & Della Tosin
Role: Concept development, live action shooting, video editing, graphic design, motion design, sound editing, storyboards, animation.
The research process shows how our team used SWOT system to analyze a brand’s current disadvantages and advantages compared to its competitors. Other activities included creating an in-depth survey for consumer habits, brand/technology research, and creative problem-solving solutions. The final touch points cross over social media, product design, advertisement, and interactive user experience. We created a video to show as our final presentation that included live action video, compositing, and interactive design.
The concept video shows all the touch points of our rebranding for Quiksilver. By using technology and social media, we made it easier to approach our target consumers and improved Quiksilver’s brand recognition.